In today's dating world, the signals can be confusing. Women are navigating a desire for connection while also needing their space, and men are trying to understand who is open to being approached. This disconnect inspired us to create a solution.

We believe that healthy relationships—and even healthy non-relationships—start with clear communication. That's why we designed our line of products to be a simple, non-verbal way for women to set their boundaries. From a casual "I'm not interested" to a clear "I'm already taken," our buttons and apparel give you the power to say what you need to without the pressure of a conversation.

Our core values are self-advocacy, empowerment, and community. We're on a mission to bring clarity and respect back to how we interact, one button at a time. By wearing our products, you're not just making a statement; you're helping to build a better, more respectful dating culture for everyone.